On last July 2009 graduates from Swansea Metropolitan University, based on the South Wales coast, have exhibited their final year BA & BSc Automotive Design projects at the National Waterfront Museum.
The projects range from the slightly avant-garde to high quality next generation or niche vehicles. Students were encouraged to select a philosophical direction that suited their passions and desired future career aspirations.
Below we report a selection of the projects.
Ferrari F75 Mugello by Adam Flay
The Ferrari F75 Mugello is a design study aimed at producing an archetype for future eco-friendly supercars. The concept is powered by a mid-mounted electrical motor and twin turbine boosters, providing a sustainable solution for the supercar of tomorrow’s world with no compromises on performance, style or beauty.
 |  |  |
The concept also rejuvenates Ferrari’s classic surface language to produce a timeless design with the brands passion, poetic drama and Italian beauty to celebrate the 75th anniversary (2022) of the Prancing Horse.
 |  |  |
The concept is inspired by technical F1 aerodynamics juxtaposed with sleek, organic surfaces, representing the green credentials the vehicle showcases.
Leatherman ‘Wrath’ 2083 by Alexander Barnard
 |  |  |
The Wrath was conceived in an age when everything is controlled by computers and electronics, a vision based on our current rate of world development of ruling out human input and encasing technologies with facades.
 |  |
Therefore it became important to fore see the motorcycle as a ‘future modern retro’, a vehicle which is constructive and mechanical in styling with regressions toward early 21st century ‘custom choppers’ and attempt to defy the aging process in a similar was to its inspirational pre cursor, the Leatherman multi-tool.
An object so functional yet elegant that it does not appear to date and looks new every time you see it.
 |  |  |
The motorcycle steers clear of simply adopting the appearance of a multi-tool and being loaded with functions and becoming like a ‘transformer’, but offers the user a product which is customisable to suit riding style or conditions.
Citroen Naitre by Matthew Dewey
Citroen Naitre was designed to be a fresh exciting project looking at the automotive design industry in a new light, for this to be possible an innovative and open mind of trying new packaging and technologies becoming more apparent. With ‘algae’ as the fuel source, it was important that the vehicle had the appearance of utilising new technologies.
 |  |  |
The Citroen brand was chosen for its past, present and future design proposals and how they have stood out from the crowd, pushing our perceptions of the automobile.
 |  |  |
Through looking into the brand it was found that it is a very passenger orientated brand giving a great base to produce an advanced passenger driven design, whilst incorporating factors of emotion in design giving not only depth to the project but a solid theme from the start.
Mazda Yuuga Coupe by Imran Ali
This design study investigates into a niche Mazda coupé which takes the brand into the prestigious car market. It will fill the gap which currently exists within Mazda’s current product range and will also offer something distinctive and unique when compared to its main competitors.
 |  |  |
It must also encompass the Mazda brand by capturing the zoom – zoom spirit, the soul of a sports car in a new emotional way.
 |  |  |
The Mazda Yuuga, an elegant, four seat coupé. The Mazda Yuuga shows the progression of the flowing aerodynamic surface styling inspired by Mazda’s conceptual emotion of motion design language and has indications of the typical design cues of the brand.
Audi AM by Shaun Stevens
The Audi A M (mono wheel) is a concept created and designed to improve the sustainability of inner city personal commuting. With climate issues ever increasing and inner city congestion proving problematic day by day, the automotive companies and public’s responsibility to act is also building, the Audi A M’s purpose is to offer compact and innovative transportation option that has been driven by necessity and not restrained by design.
 |  |  |
The Audi A M has been created with a passion for innovation and environmental awareness. Using Audi’s technological advances the A M’s creation will now offer such excitement that is powered by electricity and utilizes balance sensor technology.
The compilation of Audi’s technical strength and pure brand values creates a concept that offers a fresh new innovate mode of transport.
Armani Deschia by John Alexander
The aim of the project was to produce a statement design to intend to inspire future automotive designers to be more bold and abstract, thinking outside the box to create more ground breaking designs.
 |  |  |
The design was inspired by Giorgio Armani’s most recent Haute couture collection in which he created designs inspired by ‘floral fantasies ‘combined with the fresh, modern, urban and contemporary theme of the Emporio Armani range.
 |  |  |
The result was a piece of catwalk art work, designed to look beautiful with a natural elegance and flow mirroring the sharp, tailored, detailed lines of the Armani brand. It has been designed for the catwalks of the automotive world.
McLaren F1r by Chris Lewis
The F1R is a mid-engine supercar under the Mclaren brand, which evokes the emotion and character of the Formula One team. It will be the long awaited replacement for the legendary F1 and will aim to re-establish the Mclaren brand as one of the principle producers of road going supercars.
 |  |  |
The aesthetics portray a sense of aggression and purpose hinting at the awesome potential beneath its skin, inspired by dynamic architecture, juxtaposed with aggressive armoury.
 |  |  |
The design is reflective of the brands desire to strive forward and evolve, whilst still preserving the brands heritage, a resurgence of its illustrious past.
Lamborghini Corrida by Karl Brooks
 |  |
The Lamborghini Corrida is an electric sports bike to celebrate the 50th Anniversary of Automobili Lamborghini.
It is called the ‘Corrida’ relating to the 3 stages of a bull fight, reflecting the history of the Lamborghini brand.
The styling is influenced by the complex hexagonal forms and flat surfacing of the Lamborghini range. Taurus was Lamborghinis’ founder, Ferruccio Lamborghini’s, star sign.
The characteristic form of the bull and the hexagonal Lamborghini styling cues feature heavily in the concept.
 |  |  |
Nissan R-TX by Matt Jones
The Nissan R-TX is a new concept influenced by track day racing, and the enthusiasts that follow the sport.
 |  |  |
The concept is a radical design that changes the aesthetics and form of a particular race bred car, the function of this design is to transform the looks and feel of the car by removing panels to lower the weight of the car and aid it aerodynamically.
 |  |  |
A key aspect during the design development was the driver’s emotions. Aim of the project was to have a sustainable hobby that hasn’t been so sustainable in the past.
 |  |  |
0 comments:
Post a Comment